Brand Strategy

Consistent Brand

No matter how big or small your business is, a consistent brand is a must. Keeping all of your marketing material and business stationery looking consistent provides a professional image and shows that you have pride in your business. Keeping a brand consistent doesn’t need to be considered an expensive task. Even in-house design in a sole trader business can benefit from referring to a style guide.


Logo, Images & Visual Elements

A major aspect of a style guide is that it provides information on what visual elements you have to use for your brand. Some brands are focused on photography, others may have a set of icons to utilise. There are also guidelines on how your logo should be presented. For example: suitable background colours, minimum sizes, layout variations and more.


Remembering your Fonts & Colours

If you plan on (or already are) creating a lot of visual material in-house (such as letters or presentations), a style guide is also a handy document to keep nearby. As it references what fonts are set up for your brand to use, as well as your colour scheme, there’s no guesswork needed. It saves a lot of time when all you need to do is check your style guide for what to use.


A Couple of Projects We’ve Worked On…

 

myo-01

Myo One

Simone Trantino is the myotherapist behind Myo One, providing myotherapy...
twc-02

The Winey Cow

We illustrated a group of cows for The Winey Cow...
smp-01

Somerville Myotherapy & Pilates

Somerville Myotherapy & Pilates Studio was a start-up business by...
lat-03

Latitiude Bookkeeping

Latitude Bookkeeping came to us with their business idea and...
rhd-featured

Rod Hannah Design

Rod Hannah Design is a building design and drafting practice...
rcm-03

Right Choice Mortgages and Leasing

Starting from scratch, Right Choice Mortgages and Leasing wanted to...
glh-02

Glamourfied By Lizi

Lizi is a make-up artist on the Mornington Peninsula, specialising...
bis-02

Benton Insurance Services

Benton Insurance Services, based in Hastings, provide insurance policies for...