No matter how big or small your business is, a consistent brand is a must. Keeping all of your marketing material and business stationery looking consistent provides a professional image and shows that you have pride in your business. Keeping a brand consistent doesn’t need to be considered an expensive task. Even in-house design in a sole trader business can benefit from referring to a style guide.
Logo, Images & Visual Elements
A major aspect of a style guide is that it provides information on what visual elements you have to use for your brand. Some brands are focused on photography, others may have a set of icons to utilise. There are also guidelines on how your logo should be presented. For example: suitable background colours, minimum sizes, layout variations and more.
Remembering your Fonts & Colours
If you plan on (or already are) creating a lot of visual material in-house (such as letters or presentations), a style guide is also a handy document to keep nearby. As it references what fonts are set up for your brand to use, as well as your colour scheme, there’s no guesswork needed. It saves a lot of time when all you need to do is check your style guide for what to use.
A Couple of Projects We’ve Worked On…