About the Author
Sarah is co-director of Malvolio. She brings her creative skills to the business, and loves concept development in commercial projects, illustration, and working on various self-initiated paper craft projects in her spare time.
Logo Design in 2018
For the month of December, I thought I’d do a re-hash of projects we’ve completed this year. I’m only touching a few categories: logo design, website design, event branding and brochure design.
I’ll start with logo design. This is only a small snippet of a much bigger pool of work, but it will be good to reflect on in years to come. There was definitely a nudge towards brush script writing in logos for 2018 – text looking more natural and casual than a few years back.
Single colour logos have been popular, moving away from very detailed and overly colourful logo design. Obviously not in all cases – some (such as Friends of Coolart), colour was hugely important in the design. However, I have a feeling that single colour logos have been making a comeback because people like to have more options than just a “full colour print”. We’ve designed logos that have been produced in foil finishes, spot varnish, embroidery and even screenprinted in 2018. Single colour logos make this easy to achieve.
For those logos which include images, they have been very icon-based in 2018. A bit of a retro feel. Bold, bright and strong enough to stand on their own.