About the Author
Sarah is co-director of Malvolio. She brings her creative skills to the business, and loves concept development in commercial projects, illustration, and working on various self-initiated paper craft projects in her spare time.
Event Branding Design in 2018
We have been very fortunate to work with a number of exciting events in 2018.
Design projects for events are often quite extensive. Every little detail from the initial branding and logos, through to posters, advertising, websites, programs, maps, banners, signage and flags…and that’s by no means a complete list.
We really enjoy working on graphic design for events. Giving an identity to an event that is carried on for years into the future feels quite special. For each event, getting the communications right for a successful event is pivotal to us. It’s not just about a poster “looking good”. It has to tell people the important information straight away: date, time, place. A program needs to be easy to follow – not just a keepsake book. A map needs to be a useful navigation tool – not just a pretty picture.
The timelines are tight but we seem to have a knack of working within amazingly short schedules. Events are unique in design, as businesses regularly have flexible timelines. Events have a deadline: the date of the event. And there’s no moving that!
Many events we have worked on have been in our own backyard this year: Frankston/Mornington Peninsula. However, we’ve had a few further afield: major events include the Melbourne Jewish Book Week and the Perfect Light Film Festival.