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Brochure design in 2018

We design brochures every week of the year. But brochures aren’t always the standard “3 fold DL” style that come to mind for most people. There’s a lot more to brochure design than that.

The standard A4 folded to DL brochure is popular, mostly because it fits most brochure stands and is very easy to get printed (it’s a common print run). But often, the content a client needs to share in a brochure doesn’t always fit to an A4 sheet. So what do you do?

…you think sideways! Not literally sideways, but think of other options. So is going to A5 a suitable option? Or perhaps, keep it DL but turn it into a stapled booklet? One example we did this year was the DL brochure for Somerville Myotherapy & Pilates Studio. We ran out of space in a standard DL brochure, but it had to be DL. They still wanted it to fold out so it could be put on a wall like a poster. So the other option? Add more panels! The final brochure had 5 panels, instead of the standard 3 panels. This is not common, but completely achievable.

We have also designed large brochures of up to 24 pages for various clients, in both A5 and A4 formats. Brochures of this size require more planning than most. Is the brochure going to have sections to make it easier for a reader, or is it to read like a book? Is the brochure going to have a contents page, or get straight into the content? Will there be more than just text and images, such as tables, graphs and quotes to make it more engaging?

All of this is planned before we begin designing. It speeds up the development process, and creates a more engaging final brochure. After all, the whole point is for someone to pick it up and read it. You want to capture people, not just print on paper.