What makes up a logo?

First and foremost, a logo is a visual representation of your business to help others identify and remember who you are.

A logo is meant to be a consistent image, like a stamp. No element of your logo should change from document to document. It should also be the same on your business cards, website, flyers, vehicles, and signage.

A logo can be made up of text, an icon, or both. An icon is normally a symbol representing the business that can be still understandable whether in colour or black and white.

Logos do not include photos or large graphic elements. These are supporting items that can be used with your logo, but not in place of. Photos are often limited in their size and colour, making it difficult to use them successfully in a logo. They also can’t be enlarged the same way a normal logo is, so a photo will lose quality much faster than a text-and-symbol logo.

The text in your logo should also always remain in the same place, size and font in relation to any icons/symbols used. Treat your logo as one complete object, not a collection of separate elements, which will help present your business confidently each time someone sees your logo.

Logos often use a small palette of colours – 2, 3 or 4 colours are often popular. They create a colour scheme that is used across all of your business branding: brochures, website, business cards, signage and more.

If you’re concerned that your current logo isn’t really set up like a logo should be, give us a call and we’ll catch up for a coffee to have a look.