Graphic design trends in 2019…or are they?
Kochie released an article earlier this year about design trends in 2019. Now we’re halfway through the year, are those trends mentioned actually a thing?
3D text and images
We’ve seen a bit of interest in dynamic text over the past year, mostly for trendy/youth-targeted events. The suggestion in the article that 3D text can give a futuristic look can be misleading – it *can*, but if a retro font is chosen, you can be taking yourself back to the 1980s(!) – suitable in the right context, but it has to be thought out.
Flat images still seem to be preferred or more common, especially when it comes to icons. While there’s a place for design that jumps out from the page, we are still seeing clients prefer minimalist design.
Serif fonts are definitely starting to reappear again. There has been a long time of sans serif fonts being the “one and only” – they look neat but can be bland. However, we always recommend to clients not to look at what the trend is in serif vs sans serif, but instead, what fonts match their business best.
We find it interesting that Kochie suggests that Art Deco is making a comeback, to replace the handstyled/rustic imagery that’s very popular at the moment. Why interesting? It was back around 2011-2014 that Art Deco was making a noticeable comeback (which coincided with the movie The Great Gatsby). We do believe that the rustic styling will slowly change to different styling, but don’t think it will be as stark of a change as rustic to Art Deco!
Mid Century modern
This is one trend that is definitely around. Think 1950s and 1960s patterns and minimal (yet bold) colours. We often see it but not shouting the era it comes from – but more of a nod to the style in a modern way. The use of large, bold shapes and block colours is a great way of making marketing material stand out.
Isometric images come and go – icons look fantastic in isometric, but they have a very unique feel to them, so are not always appropriate. For example, isometric images compete for attention against detailed photography. Isometric images can stand out on their own, in the right space. We have seen a few businesses use isometric images this year (similar to the 3D trend), but not in huge numbers. Not yet, anyway.
Maybe all of this will change by the end of the year? We will have to watch, wait and see!