The branding journey of Lizi Hance
We go all the way back to 2011 with Lizi. Her business has evolved over this time in extraordinary ways, and we’ve been involved in the branding each time.
I remember the first time I met Lizi. She had just rented a shop in Koo Wee Rup, and wanted to create a logo to match the colours of her walls to save painting costs. The walls were bright green, more suited to a garden shop than a beauty salon. She agreed that maybe thinking outside the box wasn’t a bad thing! The eventual logo design became this:
She soon outgrew her first studio, and moved to a bigger space on the main street using her branding. The studio was decked out with chandeliers and beautiful wallpapers – all in line with her brand.
A few years later, she sold Respect For Beauty and became a mobile make-up artist. She was spending more time out of the studio on location for brides and fitness competitions, but the studio was still running well – so it was time to hand the reigns to someone else.
She rebranded to Glamourfied by Lizi Hance, and the below logo was designed for her new endeavours:
Fast forward to 2018, Lizi has made a name for herself as a bridal make-up expert on the Mornington Peninsula, and wanted to rebrand to reflect that market:
It’s been an amazing journey to be a part of. There’s something really special about the long-term relationships we build with our clients. They become like old friends, and we are so proud of watching their businesses grow.