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    Sarah is co-director of Malvolio. She brings her creative skills to the business, and loves concept development in commercial projects, illustration, and working on various self-initiated paper craft projects in her spare time.

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    Swing Tag Design

    Swing tags (or price tags) are a necessary for clothing and other merchandise. Sometimes they can be really plain – simply a card with stickers on it. But sometimes, if the budget permits, you can have a lot of fun with designing swing tags.

    Two examples we’ve designed are for Wild Warriors and Somerville Myotherapy & Pilates Studio. Rectangle is a very popular shape for swing tags, and while SMAPS went for rectangle, it was the design that’s different. Generally, the back is left plain for a price sticker, but in this situation we were able to design it. So no matter what side the tag flips to, it catches your eye.

    Wild Warriors went for a fancy option: not only are the tags round, but they have spot varnish on them to highlight the second W in the logo, instead of using colour. It gives the tags a different tactile feel too.

    When you have swing tags to get designed, don’t be shy to think outside the standard expectation. You have the possibility to make them memorable in simple but clever ways.