Pronoun Pins for A Gender Agenda

We get quite a few unique requests for projects, that aren’t quite our usual corporate/business type. The pronoun pins for A Gender Agenda fall into this realm.

They had a major event coming up that they wanted to create the pins for. The brief included:

  • to make the pins no more than 3cm wide;
  • use colours from their new branding;
  • ensure there was no gender stereotyping, ie. no blue for “he”.

We had free reign on the shape, and tried a number of designs. The parallelogram came out as the winner.



The pins became so popular that we were requested to build an online order form for them. The first batch sold out within a few weeks!