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LoCou have developed a range of eco-friendly, professional hair products. One of their unique features is their eco refill pouches, setting them apart from brands with similar product ranges.

LoCou came to us needing an online store for their product range. They sell to both customers and stockists, so retail and wholesale accounts has been set up to offer different pricing based on their account type. The website includes a Stockists section which shows the location of all participating stores on a map, for in-person shopping.

The LoCou brand is minimalist, which led us to developing a very light and “stripped back” online store. Many online stores are visually busy with information and products shown at every opportunity, yet this store guides the customer carefully through to the products they need without the visual noise. It is calm, earthy and streamlined – from landing on the home page through to making a purchase.