Livingstone, Beckett & Associates in Somerville came to us to rebrand their business with a new name: LBW Advisory.
The rebranding includes a new logo design, business cards, letterheads, brand style guide and a mobile responsive website.
The icon in the logo is a play on the cricket term LBW. The initials are of the partners in the business, who are also lovers of sport. The colours are from their previous logo, as historical reference.
The brand style guide gives their staff tools to keep their brand consistent. The style guide is a handy reference for branding their forms, newsletters, email formatting and other communications. They don’t need to guess colours, fonts or anything else – it is all there ready to use.