FMP Careers & Jobs Expo: Branding

A joint expo between the Mornington Peninsula Shire and Frankston City Council, the FMP Careers & Jobs Expo is an extension of the original careers expo held on the peninsula.

The now-merged expo needed an identity that was separate of both councils, and different from the previous expo. The target audience is school-leavers, so it had to be appealing to them, which was a challenge as the exhibitors are on the corporate side of the fence so it also had to be formal enough to interest them to be a part of the expo.

The goal of the expo is for school-leavers and potential employers to start a conversation, lending itself to the use of speech bubbles. A range of industry hats were also illustrated, which are set up to be used for defining areas of information and grouping certain exhibitors together.

The project included brand development, stationery design (poster, postcards and more), plus a website.