EQUIP Accounting provides financial services Australia-wide, from their Somerville office.
As they began to add more services to their business, it was time to rebrand EQUIP, while creating new logos for other external services. Along with the rebrand came business cards and a website.
The website is not the usual “information based” type most clients require. Instead, the website is based on extensive and clever online forms, within a streamlined and modern design. Forms don’t just have to be “name, email, message” – you can do SO much more with them, but many people don’t realise their power. For EQUIP, there are secure forms for submitting tax return information, applying as a client for new services, setting up a new business and even for paying invoices. There are little nifty features like “save and continue” too, to make the user’s experience as hassle-free as possible. Sometimes we wear our nerdy tech hats very proudly. This is one of those projects!