Projects ยป


Bagelworks is a cafe in Melbourne’s CBD that required branding.

A name was chosen, and it was time to build a brand for Bagelworks. The client wanted the brand to be seen as fresh and clean, with the possibility of it becoming a brand that could be used in various locations.

The colours chosen are a mix of neutral and bright; some of this decision came down to signage restrictions at the location of the first cafe, but it was also to develop a brand that could comfortably sit in any shopping strip and be inviting.

After the logo was designed, signage, stickers, business cards and promotional stationery was developed.

Bagelworks Logo Design
Bagelworks Business Card and Coffee Loyalty Card Design