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Bagelworks is a cafe in Melbourne’s CBD that required branding.

A name was chosen, and it was time to build a brand for Bagelworks. The client wanted the brand to be seen as fresh and clean, with the possibility of it becoming a brand that could be used in various locations.

The colours chosen are a mix of neutral and bright; some of this decision came down to signage restrictions at the location of the first cafe, but it was also to develop a brand that could comfortably sit in any shopping strip and be inviting.

After the logo was designed, signage, stickers, business cards and promotional stationery was developed.