Maintaining a website: the launch is not the end
One thing we find that a lot of people still don’t realise is that once a website is launched, that’s not the finish – if anything, it’s really the beginning of looking after a living and breathing publication.
The thing is, you can keep adding new pages and new features. A great example of this is Safecom Security’s website. Their website has been running for over a year now, and the newest feature we’ve added is a reviews/testimonials page. The client is able to add reviews as they receive them, plus there’s a section on the page for customers to also leave a review.
Another example is on the No Lights No Lycra website, where we recently added a Gift Tokens page. On this page, visitors can purchase gift tokens to use at No Lights No Lycra sessions, which offer discounted entry.
The goal with a website is to keep it current, keep it relevant. Sometimes this may be from adding new information (or updating existing information), or it may be adding a new feature that adds benefit to your customers while visiting your website.