Helping Start-Ups on their Journey

One of our biggest client bases are start-ups. People come to us with their ideas and dreams, and seek help to make them look professional.

For those starting out on their business journey, it can seem really daunting. There is SO much you can get made. And then you wonder: do you really need everything that everyone else has? The answer is usually no.

For start-ups, we begin with the basics.

Registering a Business Name

Choosing a business name can be damn hard. There are going to be times you’ll come up with a name, think it’s awesome, then find out someone else already has it. But then you’ll find the one that’s for you.

The point is – we always make sure you have your business name registered before we start with branding. It can be heartbreaking to fall in love with a name, have your brand designed and then find that you have to start again. It’s worth going through the stress and bother of getting a business name first – we promise you.

Registering a Domain Name

This might seem like skipping a few steps ahead, but it’s always worth registering your domain name early in the process. This is something we do on behalf of their clients. We can show you a range of available domain names that match your business, and register it in your name. This means you can also set up a professional email address early on, and start communicating with the outside world from your new business!

Designing a Logo

We step you through our design process, where we find out as much about your business as possible. Sometimes clients want to rush the logo stage so they have something tangible/visual to show others straight away. But it’s the one part of your business development where spending that little extra bit of time pays off long-term. We don’t design “pretty” logos; each logo has a story, a meaning. You will want your logo to last at least 5-7 years minimum, so you’re only having to invest in your branding once while you get started.

We see a number of businesses go for a cheap logo service while starting out, but they end up spending more getting all their artwork redesigned. Getting it right the first time is definitely cheaper in the long run.

Designing Your Business Stationery

“What do I need?” is a good question, but the answer differs from business to business. You might only need a business card. Or you might need letterheads, presentation folders and brochures all packaged together. Or it might be a packaging design, stamps or stickers you require.

We always recommend writing out your ideas on how you plan to communicate to your customers, and how you plan to promote your business. That list you write will tell you what items you need.

Setting Up Social Media

Social media is great for getting people excited about an upcoming brand. You can start to build your following before you have officially launched, providing you have a few visual things you can show: such as your logo, product samples, etc.

We can help you brand your social media profiles, using the logo and branding we have designed.

Designing Your Website

Websites are often bigger projects than most people realise, and it can seem overwhelming as a start-up. We help by breaking it down into small steps: planning out the pages on your website, helping work out where images need to go (and what sort of images). We’re happy to read over your content and help you allocate it to certain pages, or we can write the content for you.

However small your website is at the start, it is built so you can add to it in the future. So you will have something to grow and evolve with your business.

Think of everything as a start-up as: something that will last, something that will evolve, something that will grow with me. Treat it like you’re planting a seedling to grow into a tree. We’re the ones with the tools (and water!) you need to help your tree grow.