Flyers, Brochures and Posters
The marketing material that each business finds useful often varies greatly. To us, it’s less about “I want a brochure because everyone else has one” and more about “this brochure will connect with my ideal customers and serve a purpose”.
While we’ve listed a few of the key items we design on a regular basis below, this is not an exhaustive list. There are many different ways to use design to promote your business.
Brochures provide space to describe your business in more detail than a flyer does. While folded DL brochures are the most popular, there are many other sizes and ways a brochure can be folded. Your information may be more suited to a booklet-style brochure with large photos, or a small brochure that folds out into a large poster. With a little creative thinking, the possibilities are endless in brochure design.
Flyers & Postcards
Flyers and postcards are usually designed and printed in sizes that are easy to post or display in stands. They can be used to give someone an overview of your business, or focus on a particular service or product you would like to promote. Flyers and postcards can also be useful for promoting special offers.
We work with a lot of clients who run events, and posters are a cost-effective way of promoting an event. Posters can be kept simple with only key information presented, or be detailed with features and programs.
The size and location of the posters often provides the guide as to how much information should be included. The key to poster design is making sure that it highlights the details people need to know in the short time they will see it. The elements of posters can be designed to translate well between sizes too: you may have a large sign, a poster and a social media image promoting the same event, with the same branding.
Popular with tradies, fridge magnets are best for businesses who provide on-call services where their contact number needs to be on hand at all times. While a standard fridge magnet is around the size of a business card, we are able to design them in various shapes and sizes – for example, you may prefer to have a fridge magnet that is the shape of your logo to stand out.