Graphic Design for Tradies
We keep design simple, which although important for all clients, it is something which our trades-based clients seem to appreciate the most.
Often, tradespeople come to us without a logo, a brand, or anything much more than maybe a template business card or a newspaper ad. They usually want it to be no-fuss, so no fancy brand style guide, or complicated website…but they want to look good. So we focus on their brand looking consistent, choose colours that help them stand out from their competitors, and make sure all of their stationery and advertising (both digital and print) look professional.
We have had a number of tradespeople approach us over the years because they have used an online design template or printing service, and then found they can’t use the images on anything else…or there aren’t templates that look the same for everything they want to print. Designing a logo they can use anywhere is hugely important, as well as then knowing they won’t find another business using the same design, which often happens with online design templates!
When it comes to being online, we help with social media, Google business pages and their websites. In most cases, their websites are kept simple: often treated as an online brochure just so people can check out who they are and what they do, and see examples of their work. And then we update their website when they need, so they can focus on their work.
Our favourite part of working with tradespeople is that most of their businesses are as local as you can get, which makes working in Somerville even more amazing.