Duro-Lenz: Website

Duro-Lenz are a promotional label printer, with a focus on distinctive branding.

Duro-Lenz has had an online presence for many years, but they found themselves stuck halfway between a website that would rank very well on search engines, versus a website that visitors could find the information they were after.

The project began by going through what content was to stay, and what was to change. But that was only one part of the conversation – there was also discussion about what information people asked for most often, to find out what wasn’t already covered. This helped streamline customer enquiries with relevant information now accessible on their website.

Other new features include detailed request a quote forms, a quick-view gallery and email newsletter implementation.

Ranking on search engines also wasn’t forgotten; a new approach was taken as SEO has dramatically changed over the past few years.