Could Museo be the next Helvetica?

We have never seen a font gain so much popularity as quickly as Museo has. It is an ingenious font: a balance of rigid and whimsical, which is a rare combination…but it works.

The only problem is that it has almost become too popular, with many companies taking on the font for their brand – and it’s quite a distinctive font, so all of these companies are starting to look the same.

See these local examples:

We have this feeling that Museo is going to become similar to Helvetica in its popularity, but for the naysayers, we think it’s just finding it’s feet, being used in all kinds of ways (and maybe slightly too much) – but everyone has to remember, it’s a young font. Give it time to evolve and grow.