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    Sarah is co-director of Malvolio. She brings her creative skills to the business, and loves concept development in commercial projects, illustration, and working on various self-initiated paper craft projects in her spare time.

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    So You Need a Typeface?

    This gem is from Inspiration Lab, and even though it’s from 2010 (8 years ago!), it is as relevant today as any other day or year.

    Yes it’s tongue-in-cheek, but there’s also a lot of truth in this for someone who isn’t familiar with fonts (typefaces). To us, it really highlights how our brains work in an infographic when it comes to narrowing down a font for a project. There are a heck of a lot of options, but not all are suitable for each project, each client or each product. And you might think we’re nuts when we ask a lot of questions about fonts, styles or what you want your text to look like – this is why. Sometimes, the decisions can be as complex as this chart.

    There is a little joke about Comic Sans in there. I’ll leave that for you to discover across a journey of lines 🙂