Favourite Books: The Packaging Designer’s Book of Patterns
We have a collection of favourite books that inspire our work. I need to get into a habit of sharing these with you guys!
This is a particular favourite. It looks old and boring, both inside and outside, but it’s actually the most amazing guide.
Maybe it’s my obsession with origami that drives this, but the opportunities with packaging design are endless. The amount of ideas (along with the dielines) in this book are so handy. Whether it’s for retail presence, or for posting something to look fancy while being secure, there’s an option for every situation.
Packages don’t just need to be square. This book forced us to literally think outside the box…pun fully intended.