About the Author
Sarah is co-director of Malvolio. She brings her creative skills to the business, and loves concept development in commercial projects, illustration, and working on various self-initiated paper craft projects in her spare time.
What’s your story, and why does it matter?
Every business has a story behind it. What’s yours?
And why am I asking? It’s actually really important.
You might hear marketing consultants talk about USP’s (unique selling propositions). It’s what makes your business unique to your competition. But I find that clients sometimes get stuck in a rut trying to come up with a clever USP, rather than just looking at what they already have.
Why do we need to know? What makes your business unique shapes your brand, your business strategies, and nearly every aspect of design we are involved in with a business.
So I take a different approach. If you have been able to come up with a USP, that’s fantastic. But if you haven’t, that’s okay. You still started your business for a reason. You and your business have still been on a journey to get to where you are. And that journey is your story. Your uniqueness is probably lurking in that story. And that little gem we find is what will make your brand special.
We love listening to client’s stories about the how and why of their businesses, and turning them into something visual. So don’t be shy, tell your story. Don’t be scared by marketing talk. Your story might have all the answers we are looking for.