How do Pantone colours work?
Following up from our previous post, I’ll explain how Pantone actually works. It didn’t even cross my mind that this would be a question as Pantone has become so ingrained in our everyday work.
For us, selecting, referencing and using Pantone colours is as common as choosing what paper size we’ll use for a project. We barely give the background of Pantone a second thought anymore. But I realise from the outside, that it’s still all a bit of an unknown. It gives you more colour choices as a client, but what else? Why are designers always name-dropping these colours and numbers?
While Pantone originally started their system for printers and designers, their colours are not only used for printing on paper today; other materials include textiles and plastics. They simplify quality control with their standardised system.
Fun fact: in 1963 they started with 10 colours you could match. That number is a lot bigger now!