Category: Thoughtful Thursday
“Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.”
John Chris Jones
We always design with our hearts and our heads, and treat our clients people (whether they are customers, people accessing a service, patients, students, supporters and staff) with the same. We treat everyone that they have good intentions, wanting to make a positive impact on the world – whether in their own world or the greater community and beyond.
“Design is an opportunity to continue telling the story, not just to sum everything up.”
“Design isn’t crafting a beautiful, textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.”
This is at the core of how we design websites – simplifying the process for visitors is key. Simplifying means less clicks, quicker access to the information they are looking for, and easy to read content for all. This includes making sure each website is accessible for screen readers and devices of all sizes.