About the Author
Sarah is co-director of Malvolio. She brings her creative skills to the business, and loves concept development in commercial projects, illustration, and working on various self-initiated paper craft projects in her spare time.
Category: Inspirational People
Our very talented copywriter Cayt launched her own novel this week – The Blood Apothecary.
She writes her own material at any moment she has, and The Blood Apothecary has been a long project that we’re all excited to see turned into a book – a real book! She regularly writes website content and brochure content for our clients.
We helped design the cover for the book, and the book had a successful launch at Readings in Hawthorn. Congratulations Cayt!
We went to see a presentation by Paul Hawken on Friday, at the Peninsula Community Theatre. For those who don’t know, Paul Hawken is a socially-aware environmentalist and author of many books. We went not knowing anything about Paul – all we knew was that he was going to talk about sustainability, the economy and business.
Wow. It was hugely different to the media release, but was an amazing presentation. It was strange in the fact that many people from Melbourne travelled down to Mornington for his presentation, so there were very few familiar local faces around. If anything, it was more of a spiritual discussion than a lecture.
Around sustainability, he feels there needs to be change from within each person, not change from outside sources. You can bring in processes and products, but if the people won’t change, then all these plans of improving the world fall to the wayside.
We can’t solve problems by changing things, we can only solve problems by changing [ourselves].
– Paul Hawken
For us, sustainability is a strange word – it’s become somewhat fashionable and its real meaning has lost strength. Think about all the “green” or “sustainable” businesses you see each day – how many of those are really wanting to change our mindset, or just wanting to make a dollar at the end of the day because there’s a demand to be “green”?
To have a sustainable world is going to be hard – everyone is used to having resources literally on-tap, which makes it hard to change. We know we’ve even got a long way to go to really make a change – both in business and personally – but starting is better than sitting and watching the world go by.
The world lost a visionary today. Look around our studio and you know Apple has had a large impact on how we get our work done. I’ve always had a special respect for Apple, which strangely enough grew even more after watching the movie The Pirates of Silicon Valley.
I always have a giggle at the first Apple computer:
And to finish, one of my favourite quotes from Steve Jobs:
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…the ones who see things differently – they’re not fond of rules…You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things…they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
– Steve Jobs