Articles

Category: Design Inspiration

Our ethos is “kindness first”

Over the past 20 years in the design industry, I have seen projects of all types, met clients of all types, and been in workplaces of all types. I have watched how people’s driving force can be either positive or negative (determined to make thoughtful change and help others versus being driven by volume or greed).

I’ve also seen where the final product of a design project is the only thing that matters, to the detriment of the journey that both the client and designer takes to get there. All of us who work here share similar experiences; these little things have brought us collectively to where we are today.

Our ethos is “kindness first” – to our clients, our staff, our suppliers and our community. That’s where we start.

We are about the design process, not just rushing to the end result. We are about supporting others, wherever they are from. We are about bringing the best out of people, and sharing what makes them unique. We are driven by kindness first, and everything else flows from there.


Book Inspiration: Paper Rad, BJ & Da Dogs

We draw a lot of inspiration from publications – there’s something really lovely about browsing a book.

We have a bookshelf full of books that we love in the studio. While some are design related, some are completely unrelated – but have beautiful design traits that we draw inspiration from.

Paper Rad is in the middle. It’s part artist book, part graphic novel. When I saw it in Greville St Books some 14 years ago, it just stood out. I kept going back to it – and I knew I had to buy it. It’s almost offensive to your senses – clashing colours, mixed paper, strange narrative – but these are what makes the book special. Even now, each time I pick it up, I see something different I haven’t noticed before. I especially like the use of different paper stocks to separate the sections within the book, as this is not normally a suitable option in commercial design. There is freedom in art, and it helps stretch our brains for design.

 


Favourite Books: The Packaging Designer’s Book of Patterns

We have a collection of favourite books that inspire our work. I need to get into a habit of sharing these with you guys!

This is a particular favourite. It looks old and boring, both inside and outside, but it’s actually the most amazing guide.

Maybe it’s my obsession with origami that drives this, but the opportunities with packaging design are endless. The amount of ideas (along with the dielines) in this book are so handy. Whether it’s for retail presence, or for posting something to look fancy while being secure, there’s an option for every situation.

Packages don’t just need to be square. This book forced us to literally think outside the box…pun fully intended.


So You Need a Typeface?

This gem is from Inspiration Lab, and even though it’s from 2010 (8 years ago!), it is as relevant today as any other day or year.

Yes it’s tongue-in-cheek, but there’s also a lot of truth in this for someone who isn’t familiar with fonts (typefaces). To us, it really highlights how our brains work in an infographic when it comes to narrowing down a font for a project. There are a heck of a lot of options, but not all are suitable for each project, each client or each product. And you might think we’re nuts when we ask a lot of questions about fonts, styles or what you want your text to look like – this is why. Sometimes, the decisions can be as complex as this chart.

There is a little joke about Comic Sans in there. I’ll leave that for you to discover across a journey of lines 🙂

 


The Animal Font!

Now, for those who know me well – I’m a sucker for anything cute.

I’m also a sucker for unique typography that pushes the boundaries.

So when I came across AnimalFont, I was uber-excited. Who would have ever thought to create a font from balloon twisting? And as animals in crazy shapes as the letters at the same time. Absolute genius.

Enjoy!

animal-font-a-z


Drawing with light

Isn’t this the most beautiful and happy interactive art?

CALF_hiroshima

It makes my heart sing every time I see it.

Reference: Drawing with Light


Unique, memorable and interactive business cards

I love business cards. I said it.

There is something fun about collecting them – maybe it’s the hangover from collecting trading cards as a kid, but in the same way it’s not about collecting just any card, it’s finding the special ones.

There are so many different types than just “matte” or “gloss”. Some designers (and their even more adventurous clients!) have developed unique, memorable and (at times) interactive cards for all types of businesses. And to be honest – I’m in awe of these following businesses who were brave enough to be a little bit different with their business cards, and I hope you’ll become just as inspired.

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