Brand Strategy

Style Guides

A style guide is an important document for any business who would like to keep their brand consistent. The document provides guidelines to follow for all material created for your business.

Consistent Brand

No matter how big or small your business is, a consistent brand is a must. Keeping all of your marketing material and business stationery looking consistent provides a professional image and shows that you have pride in your business. Keeping a brand consistent doesn’t need to be considered an expensive task. Even in-house design in a sole trader business can benefit from referring to a style guide.


Logo, Images & Visual Elements

A major aspect of a style guide is that it provides information on what visual elements you have to use for your brand. Some brands are focused on photography, others may have a set of icons to utilise. There are also guidelines on how your logo should be presented. For example: suitable background colours, minimum sizes, layout variations and more.


Remembering your Fonts & Colours

If you plan on (or already are) creating a lot of visual material in-house (such as letters or presentations), a style guide is also a handy document to keep nearby. As it references what fonts are set up for your brand to use, as well as your colour scheme, there’s no guesswork needed. It saves a lot of time when all you need to do is check your style guide for what to use.


A Couple of Projects We’ve Worked On…

 

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Wild Warriors

Wild Warriors is an edgy children's streetwear brand, designed by...
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Liz Wall Properties

Liz Wall Properties is a boutique real estate agent in...
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Front Foot Solutions

Front Foot Solutions is a local virtual assistant in Somerville....
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Exterior Concept Landscapes

Exterior Concept Landscapes design and implement commercial landscaping across Victoria...
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Somerville Myotherapy & Pilates

Somerville Myotherapy & Pilates Studio was a start-up business by...
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The Winey Cow

We illustrated a group of cows for The Winey Cow...
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Nicole Facey Photography

Nicole Facey is a photographer specialising in newborn, maternity, children...
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Williams’ Professional Painting

Williams' Professional Painting provides high-end residential and commercial painting services...