Brand Strategy

Brand Audit

Businesses create vast amounts of visual material – more than most realise.

A brand audit is a review of all the visual and written elements used by a business; ultimately, what defines the brand and how effective are their key messages.

Gaps are noted and new design strategies can be implemented, making your brand stronger and more competitive.

The Review

Our brand audits start by viewing all the existing visual material being used by your business, while also learning about where your company sees itself in the industry, your business goals and core messages.

We review the consistency of your brand’s visual style and message, and provide a report reviewing existing visual materials, what could be improved (and how to improve it), and list any elements that may be missing which can strengthen your brand and message.

Analysis of how your competitors use design and the benefits gained by those approaches is also included in the brand audit.


Strategy & Innovation

Design needs of companies are changing dramatically. There may be new, innovative ways of presenting your business to customers and clients which you haven’t yet discovered. A brand audit can put forward these ideas for your company to consider in moving forward.


Working With You

Once the report is completed, we can work with you to structure a plan that can be implemented across current and future visual materials, presenting a stronger brand and identity.


A Couple of Projects We’ve Worked On…

 

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Right Choice Mortgages and Leasing

Starting from scratch, Right Choice Mortgages and Leasing wanted to...
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38th Parallel Productions

Kerry is a photographer who specialises in photography as social...
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Nicole Facey Photography

Nicole Facey is a photographer specialising in newborn, maternity, children...
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Exterior Concept Landscapes

Exterior Concept Landscapes design and implement commercial landscaping across Victoria...
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Myo One

Simone Trantino is the myotherapist behind Myo One, providing myotherapy...
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Excellent Spreadsheets

Excellent Spreadsheets specialises in developing spreadsheets that do a lot...
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EQUIP Accounting

EQUIP Accounting provides financial services Australia-wide, from their Somerville office....
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Benton Insurance Services

Benton Insurance Services, based in Hastings, provide insurance policies for...