• Recent Posts

  • Categories

  • About the Author

    Sarah is co-director of Malvolio. She brings her creative skills to the business, and loves concept development in commercial projects, illustration, and working on various self-initiated paper craft projects in her spare time.

  • Blog

    Colours and expectations

    Colours play a big role in branding. They create expectation in people’s minds before they process an image, or read a word.

    This expectation is hugely important to consider when designing a logo, and developing a brand. Colours are often used across everything you eventually have made for your business, so it’s worth selecting them carefully.

    Different shades of the same colour apply to this too; some examples are below:

    LIME GREEN
    Environmental, fresh, energetic.

    DARK GREEN
    Historical, classy, professional.

    PASTEL PINK
    Feminine.

    ORANGE
    Energy, positivity, warmth.

    MID BLUE
    Clinical, medical related.

    NAVY BLUE
    Corporate.

    BRIGHTS (MULTI)
    Fun, friendly, child-based.

    This list could go on forever, but you will see how even a different shade can hold different expectations to your customers. Instead of fearing a list like this, embrace it: knowing what colours mean can make your brand more engaging to the right people.