Blog

Mornington logo for Northern Mornington Peninsula Tourism

This was a fun little project to take on, where we created an eye-catching logo to represent Mornington – friendly, casual, beachside. This logo has been designed for use on promotional gear such as t-shirts and hats.

Kids: handwriting vs lettering skills, why both are important

Continuing from my last post, another skill that I feel is important for kids to learn is lettering by hand. Not just hand writing, but being allowed to be creative with letters. This dawned on me a few months ago. My eldest is learning to write, and he enjoys writing...

Melbourne, we are out of lockdown!

Melbourne, we are finally out of lockdown! This week has been a little crazy helping a lot of you get some last minute pieces done in time for your reopenings (website updates, flyers, forms and more!), but we are so excited that many of you get to finally be back...

Art for Kids Hub – getting your kids drawing

Drawing by hand is such a big part of our lives here. Every design project starts with a sketch. We do some illustration too, so drawing is a pretty important skill to have. We all start drawing as kids. Some kids stop at a point, others keep going (and sometimes...

What is brand development?

When starting a business, you might think of a logo as your brand. But a brand is so much more. A brand is the whole experience of what people see, hear and feel when they interact with your business. Visually, this includes all of your marketing material, advertising, website, social...

Are you getting spammed from your own website?

It might sound like nonsense, getting spammed from your own website – but it's entirely possible. Do you have a basic contact form that you get lots of junk mail from? Are they taking time away from your day, sifting through what's legitimate and what's spam? It's that moment you...

Marketing after launching a website

There seems to be a mindset out there that websites automatically bring sales as soon as they are launched. As if the internet is a giant billboard and people will know to visit you. In reality, nothing is automatic. It's better to look at your website as just another marketing...

How do Pantone colours work?

Following up from our previous post, I'll explain how Pantone actually works. It didn't even cross my mind that this would be a question as Pantone has become so ingrained in our everyday work. For us, selecting, referencing and using Pantone colours is as common as choosing what paper size...

Looking for a colour beyond your printer?

The dilemma of standard printing is that you're limited to CMYK. But what if you want a colour that's brighter than what CMYK offers? That's where Pantone inks come in handy! While they are more expensive to print with, if you are after a colour that can't be made with...

Things I love: zines

While corporate design is generally full of perfect grids and smooth lines, I am always drawn to the grass roots process of zines. As soon as I was old enough to travel to the city on my own in my teens, I found the little hub of shops under Flinders...

Websites and Copyright

Recently, I was chatting to one of our clients about her website content. She was rewriting her website pages, as she felt they were being copied from others in her industry. From this, the conversation about what's covered by copyright on a website came up. The Australian Copyright Council has...

Should my business have multiple websites?

For businesses who have a variety of offerings, we are often asked if they should have a website for each part of their business. If we are talking very different businesses that play no part together – then yes, separate websites make sense. However, if they are related products or...

Publication Design in 2019

Publication design in 2019 has included small brochures, through to 80+ page books. I've never been able to put my finger on what the appeal of publication design is, but it's something we love working on. Maybe it's the process; maybe it's the fact that everything has to be so...

COVID-19: what to do with your time?

What a strange time we are living in – a pandemic, something that happens once a century. Some of our clients are still going okay, but for many, they have had to wind down or temporarily close their businesses. We've had clients who have had to cancel or postpone events,...

Event Branding Design in 2019

Event branding design in 2019 saw us provide continued support and services to a collection of long-standing events. Some events we provide design services for were just a colour scheme and date update in 2019 (eg. Peninsula Film Festival). Others involved new illustrations (Pets' Day Out) or entirely new branding...

Website Design in 2019

Website design in 2019 has seen some big advances in supported code, which means we've been able to build websites beyond our clients' dreams. HTML (the language that is used to build websites) is constantly improving, but it can take years for those new little bits of code to be...

Logo Design in 2019

Logo design in 2019 has been varied. We've been lucky to work on developing brands for a wide range of businesses, most based on the Mornington Peninsula. While the logos featured below use a range of colours, corporate blues have been popular in the past year. I personally find this...

Rebranding? Don’t let your domain name lapse!

If you're rebranding, you might decide to change your domain name. While it might seem like a refreshing or exciting change, here's a couple of things that can make this tricky: Many customers will have your current email and website address saved as your contact point. Any previous marketing material,...

The Wiggles: We All Start Somewhere…

We have preschoolers in our house, so The Wiggles are huge around here. I probably know more song lyrics than I should...but I digress. Wiggles and branding...what's the connection? We all see how polished their marketing is today, but this article isn't about that. It's about where they started. We...

Book Inspiration: The Book of Bunny Suicides

The Book of Bunny Suicides (illustrated by Andy Riley) is full of dark humour, but we love it here for more than that: it shows how far you can push a simple idea. Andy has managed to stretch these bunnies and their lack of brains out across THREE books. That's...

Innerspirit Property Styling: Business Cards

The ladies at Innerspirit Property Styling originally wanted to do black and white business cards, but felt there was something lacking. We went through all of our available card stocks and finishes, and came up with the following! Super thick black card (not printed, actual black card) with rose gold...

Online forms: one or many?

When converting traditional paper forms to online, it seems logical to create the forms like-for-like. But there's a lot of hidden power in online forms that's worth embracing. One of the situations we occasionally come across is a business who is using multiple forms for their clients. These forms are...

Microsoft Powerpoint: for screen, not for print!

Most businesses do some in-house design – usually basic office documents and forms. Sometimes this can extend to presentations, or even brochures. The types of programs used to create the artwork we have seen, have been quite creative, but not always ideal. The tricky part is that nearly every office...

Why is my domain name important to my customers?

Choosing a domain name can sometimes be just as tricky as choosing a business name. Your website is an important place for customers to find out more about you, so the domain name you choose needs to be considered. Here's a couple of tips: 1. Your domain name doesn't need...

Inspirational People: Leon Logothetis

In both our work and in volunteering, we have seen both the most giving and the most greedy of people. Watching The Kindness Diaries on Netflix reminded me that thankfully, there is more good in the world than not – and it starts with us to keep kindness going. We...

Selecting Fonts: Commercial Licensing

There are thousands of fonts out there to choose from. But did you know as a business, you need to have a commercial license to use a font? If you are creating anything for your business – whether your logo, a business card, packaging, social media images and so many...

Rebrand: Innerspirit Property Styling

Some rebranding projects we do are from scratch. Others, like Innerspirit, we joined in halfway. The ladies at Innerspirit Property Styling had tried their hand at an online logo service, but were stuck. They weren't 100% happy with what they could create in the limitations of the program. They sent...

Book Inspiration: Paper Rad, BJ & Da Dogs

We draw a lot of inspiration from publications – there's something really lovely about browsing a book. We have a bookshelf full of books that we love in the studio. While some are design related, some are completely unrelated – but have beautiful design traits that we draw inspiration from....

Graphic design trends in 2019…or are they?

Kochie released an article earlier this year about design trends in 2019. Now we're halfway through the year, are those trends mentioned actually a thing? 3D text and images We've seen a bit of interest in dynamic text over the past year, mostly for trendy/youth-targeted events. The suggestion in the...

Design vs Words

I was reading this article, and Carol worded something perfectly that I have to share with you: Words are important. Design is important. One is not better than the other; both should be recognised as integral to clear communication. Carol and we have run into the same issue with clients:...

Using Canva for Social Media

To get the most out of social media, it's well known that you need to be updating your profiles regularly. For some businesses, that can be as often as every day. But how on earth do you keep up *that* much content and still keep a consistent brand look? You...

Favourite Books: The Packaging Designer’s Book of Patterns

We have a collection of favourite books that inspire our work. I need to get into a habit of sharing these with you guys! This is a particular favourite. It looks old and boring, both inside and outside, but it's actually the most amazing guide. Maybe it's my obsession with...