We often have clients contact us asking about how to improve their website’s search listing on Google, and the one thing that stands out to be a common issue is a lack of updates and new content.
Google loves to see websites which have new information added on a regular basis, and rewards this effort by ranking active websites ahead of those that haven’t been updated in a long time.
What new content should I add?
Sometimes the most daunting part can be working out what new information to add to your website. Here are some suggestions:
- Add a page on a new product or service, or go into more detail about an existing product or service.
- Make sure your home page has current information; you may even want to start a short “newsflash” on there that is updated on a regular basis.
- Start writing a blog. A blog is a great way of generating new content that adds value to your website, and provides visitors insight into your business. If you have particular topics you are passionate about that are relevant to your business, writing about them in your blog can be a huge boost to your website.
Need help updating your website?
If you find that you don’t have the time to update your website, don’t let it be forgotten – get us to help you instead. It’s much easier to maintain a good search ranking with an actively updated website, than it is to build it up and and let it fall (and then repeat). Potential customers also prefer seeing current information, and will be more confident to get in touch with you if your website is up-to-date.
Website Maintenance Plans
To make it easier for you, we have introduced Website Maintenance Plans, taking the worry out of website maintenance for you and packaging it into two very simple low cost maintenance plans:
Unlimited Website Maintenance Plan
Unlimited content updates for 12 months
$899 per annum +GST
Quarterly Website Maintenance Plan
Content Updates once every 3 months
$599 per annum +GST
With our Unlimited Website Maintenance Plan, you can request updates to your website content whenever you like knowing in full confidence that your updates will be covered under the maintenance plan. Simply email the changes you want to see and your updates will be made to your website. There are no limits to the number of updates you can request, and it’s covered for a full year.
If the unlimited plan is not necessary for you, we also have a Quarterly Website Maintenance Plan – every three months you simply email the list of changes you want made to your website and they will be processed for you, hassle free.