Right Choice Mortgages and Leasing: Brand Strategy

Starting from scratch, Right Choice Mortgages and Leasing wanted to enter the market on the right foot with a strong brand.

For Right Choice Mortgages and Leasing, colour was important. Steering away from the standard corporate blue, a warm purple was chosen. The visual identity had to encompass their brand values: friendly, approachable and confident.

A stationery package was designed, plus a style guide which is utilised across all documents and marketing collateral created for the company. The design work has been further extended to a workshop series, which includes a range of information brochures.