Branding & Identity
You don’t need to be big and mighty to have an outstanding brand. As the saying goes: from small things, big things grow.
We don’t just create logos for businesses – we develop the brand of each business we work with, helping them promote what makes them unique. This may be through brainstorming with them to refine their brand values, creating a style guide so their brand always looks consistent, to even revising their shopfront window display.
The brand of your business is intangible, but shouldn’t be overlooked: it’s the emotional connection between your customers and your business. Acknowledging your business’ values, being able to articulate the mission and vision of the business, and knowing who your market is helps create meaningful design outcomes.
Even if you think you don’t know those details about your business, you actually do but maybe haven’t found the words for them yet. And that’s completely okay – we can help you through asking the right questions and getting it all down on paper for you.
The visual identity of your brand is tremendously important in creating a professional first impression. While the identity of any business normally starts from their logo, it should look consistent across everything – business cards, stationery, signage, brochures and even online.
Any visual material created for your business ideally should support your brand. This can be through using a particular colour scheme, fonts, and images that have meaning to your customers. The visual identity that is created for a brand is normally put into a document called a style guide – which comprises a library of graphic elements, fonts, images and colour schemes that give your business its unique identity.